Your Communications Department
Chattanooga, TN
  • By Lift Media Group
  • In Email Marketing
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The Power of Email Marketing

Marketing dollars bring business. That is the idea, anyway, and it seems simple enough. But as to the how, that is where it gets tricky. We want to see the biggest return on our marketing dollar. We want our marketing dollars to help create a lasting relationship between our customers and our business. We want […]
  • By Lift Media Group
  • In LinkedIn
  • 1 likes

How To Get LinkedIn Working For You

LinkedIn can be a powerful marketing tool to amplify your business. Here are our top 5 tips on how to get it working for you. LinkedIn: just another social media platform? Or a tool that can drive your business? It’s all in what you do with it. By taking a few key actions, we believe […]
  • By Lift Media Group
  • In interviews, television
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Preparing for a TV Interview

An interview with a local television station, whether live or taped, can be a great way to put your business in the spotlight. With thousands of viewers watching and potential future connections with local journalists, it can be a great opportunity for valuable, usually free, publicity. To capitalize on that opportunity, however, you may need […]
  • By Lift Media Group
  • In Marketing Campaign
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The Goals of a Marketing Campaign

Are you spending your marketing money effectively? Are you getting the biggest bang for your buck? To answer this question you have to understand what the goal of your marketing campaign actually is. What do you want to accomplish? What do you want to happen among the potential customers in your market as a result […]
  • By Lift Media Group
  • In Marketing Campaign
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What Sort of News Is Appropriate for a Press Release

Handling the news media can be a tricky and daunting thing. It is best for your business to utilize the press, because their influence grows awareness of your business and can potentially generate new customers. But what sort of news is appropriate to share with the press? What sort of information would the press be […]
  • By Lift Media Group
  • In Marketing Campaign
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What Online Marketing Stats Should I be Tracking for my Campaign?

If you want to measure the success of your online campaign, you need to know which stats will truly show you how your campaign is performing. Campaigns vary for everyone, but there are some essential statistics and platforms that will ensure you are monitoring your campaign properly. Below, you will find the different online stats […]
  • By Lift Media Group
  • In television
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How to Work with a TV Station

When most business owners or marketing directors think of working with a local TV station, their minds jump straight to advertising. This is certainly a valuable way to spread a message, acquaint people with your product or service, and increase your visibility and name recognition in the community. However, relationships with local TV stations need […]
  • By Lift Media Group
  • In television
  • 0 likes

Eight Ways to Promote Your Business – and Your Fun Side

You can help raise the visibility of your business in simple ways by showing off not only your expertise and services, but your fun side as well! Here are eight simple ways that you can be goofy online and see it pay off. Short Article – Ask any of your team to write 250 words […]
  • By Lift Media Group
  • In television
  • 0 likes

The Case for Facebook: Why Use Social Media?

Social media has rapidly become an unavoidable part of modern life. Facebook alone has about 900 million users worldwide accessing its site on what is often a daily basis. Other popular social media sites include Twitter, LinkedIn and YouTube, to name a few. Through social media, people have become accustomed to quickly connecting and conversing […]
  • By Lift Media Group
  • In SEO
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SEO Best Practices for 2017

The new year is upon us, and as we look down the road at 2017, we need to envision how to best set our business up for success. One way to do that is to plan out how to get noticed online. Search engine optimization, or SEO as it is called in industry parlance, is […]