Let’s just admit it, ours is an emotional world. We may not even realize it in the moment, but our emotions have a huge sway over our opinions and our decision-making process. We think with our emotions, and act accordingly. Many factors can influence our emotions, but one that is perhaps most associated with our emotions is color.
Color affects our mood. We even describe certain moods using colors. You can be green with envy, red with rage, or you can just be in a blue mood. Art has been using this connection for nearly as long as art has existed. Movies useto instill an emotion in the audience apart from the story or the acting. If colors have this much of an influence over our emotions,—and, consequently, over our actions—then would it not be pertinent to make sure that the colors you use in your business communication match the mood you wish to convey? Absolutely!
Businesses have been using color to communicate for years. It is no accident that most fast food restaurants use red and yellow in their branding, and it is no coincidence that most banks incorporate blue into theirs. These colors communicate certain emotions that reinforce the branding of the business. Do yours? Do the colors in your logo, your website, or on your product convey the feelings that you want people to associate with your business?
The folks over athave put together a beautiful infographic that visualizes this concept exceptionally well. Take a moment to look through it to find out if there are some adjustments that need to be made in how you have been communicating, or if you are effectively communicating in color.
- Posted by Lift Media Group