It is no secret. Creative types and business types think differently, communicate differently, and work differently. Therefore, it can often be a challenge for both sides to build an amicable working relationship. Ultimately, communication is key to achieving great results in this artist/client relationship. To help with your communicative efforts, we at Lift Media Group have complied a list of questions that you should be prepared to answer when your graphic designer asks. Even if your graphic designer might not ask every question, answering them anyway will help bring about the result you are hoping for.
Can you tell me about your business?
It is always helpful for a graphic designer to know about the business for which they are designing. Different businesses will have different visual aesthetics based on industry, product, size, age, and core values. Give your designer as much information as possible about your business to fuel their creative juices. And, if you already have a brand identity guide or even a less formal list of brand specifications, give them that as well.
Who is your target market?
Describe your target market in the greatest detail you know how. Who are they? What is their gender? What is their age? What is their income level? Where do they live? What are their interests? What is their favorite color? Where do they go for their news? What kind of music do they listen to? Answer every conceivable question that you can. The more your graphic designer knows about your target market, the better they will be able to create design that communicates to this audience.
Can you give me some examples of design that you like?
Come to the meeting prepared with examples of design that you enjoy. It does not have to be design of the same type you want your designer to create, it just has to be something you like. Even if your designer is making a newsletter for you, do not have to limit your examples to newsletters. Bring logos, brochures, flyers, posters, billboards, social media banners, icons, fonts, illustrations, and anything else you like. This will help your graphic designer to understand your taste so they can do their best to design accordingly.
Who is your competition?
Tell your graphic designer about your competition in equal measure to what you shared about your own business. What sort of messages does your competition communicate? How do you differentiate from your competition? What messages or design has your competition used effectively? What messages or design have you used effectively against your competition? How long has your competition been around? Again, the more you share, the better.
What is the goal of this project?
Help your graphic designer understand the reasoning behind what he or she is creating. How does this piece of design fit into the larger project? What are you trying to accomplish by this project? Is this part of a marketing campaign? Is it meant for public consumption or private use? Design will always be more effective if it is created with a goal and purpose in mind.
What are the design parameters?
Do you have any specific design requirements that your designer must meet? These are requirements such as the type of paper, the number of colors used in design and/or printing, the kind of font that can be used, any type or text that must be included, and so on. Give your designer all the necessary parameters so that he can get the job done right the first time.
What are your budget and time constraints?
This one is pretty straightforward. How much time does the designer have to do his or her work? How much money can he or she spend on the project? The answers to these questions will allow your designer to plan the design project accordingly without any fuss.
If clients and designers can discuss these questions in advance of your project, you are on your way to enhancing your communication. This way the both of you can realize the design that you envisioned the first time, and build a healthy working relationship in the process. Win-win solutions are wonderful, are they not?
Baker, M. (2012, April 30). 5 Questions to Ask Before Entering a Graphic Design Project. Retrieved January 10, 2017, from http://blog.logodesignguru.com/graphic-design-project-questions/
Bayne, B. (2014, July 1). Five Questions to Ask Your Client Before You Begin to Design. Retrieved January 10, 2017, from http://beckysgraphicdesign.com/listen-first-design-second/
Cowan, K. (2014, March 06). 50 Questions to Ask a Client Prior to Designing a Logo. Retrieved January 10, 2017, from http://www.creativeboom.com/tips/50-questions-to-ask-clients-when-designing-a-logo/
- Posted by Lift Media Group