If you want to measure the success of your online campaign, you need to know which stats will truly show you how your campaign is performing. Campaigns vary for everyone, but there are some essential statistics and platforms that will ensure you are monitoring your campaign properly. Below, you will find the different online stats that are recommended for all campaigns.
For Constant Contact, it is essential that your emails are being sent to the right audience, and more importantly, resulting in opens and clicks. Constant Contact allows you to monitor new subscribers (usually people who sign up for emails on your website) as well as the people who unsubscribe from your email lists.
For Facebook, utilizing the statistical report option allows you to measure actual audience engagement on your company page. The stats for your page will show page likes, comments, and shares. The page also shows how many people were reached by individual posts. Tracking these numbers will enable you to know which type of posts have been most effective in reaching your audience.
For Instagram, likes and comments on pictures you upload will allow you to engage your audience visually. Monitoring the amount of likes and comments allows you to know how successfully your photos are performing.
For Trend Lines, you are tracking what changes have been made each quarter by the end of the third month. Are your pages/posts trending upwards, or are there serious changes that need to be made to the quality/quantity of what you share?
For Google Analytics, performance of your website and various platforms can be broken down by month, week, and day. This allows you to see the optimal performance of your website and note which days entail increases in traffic to your site. Examine those spikes in traffic and notice if there are similarities to the other days in which traffic increased significantly.
For SEO Reports, you receive snapshots of each platform for a selected time frame. These reports are essential to noting trends in the performance of your website, as well as your social media platforms. You will be able to see which pages are receiving the most traffic and which pages are optimally written for search engines. An SEO report can become your best friend if you implement changes from the trends you notice in a timely manner.
- Posted by Lift Media Group