Handling the news media can be a tricky and daunting thing. It is best for your business to utilize the press, because their influence grows awareness of your business and can potentially generate new customers. But what sort of news is appropriate to share with the press? What sort of information would the press be interested in publishing? Here are a few ideas to help you get started with your next press release.
- Advisories and Alerts: In the last 30 days or in the foreseeable future, are there any seasonally pertinent advisories and alerts that your clients should know about? Tax deadlines? Legislative changes? Consumer alerts?
- Company Milestones: In the last 30 days or in the foreseeable future, has your company or organization received any honors? Has it been mentioned or noted in any media or been ranked on an industry “Top 100”-style list? Has it been mentioned in a published book, article, broadcast or speech? Do you have a high-profile client who has made news?
- Employee Milestones: In the last 30 days or in the foreseeable future, have any or your employees been recognized with a corporate award in-house? Have any of your employees celebrated 10, 20, 25, etc. years as a member of your team? Has anyone received a public community service award? Local board appointment? Industry honor? Continuing education degree or certification? Has anyone in your organization attended a conference or even delivered a speech on a topic of note? Have any of your employees made any positive news coverage?
- Company or Employee Events: In the last 30 days or in the foreseeable future, is your company or organization (or any individual employee) sponsoring any event? Speaking engagement? Court or legislative testimony on any topic? Open house? Community seminar? Fund-raising banquet planner or sponsor? Golf benefit?
- Industry News: In the last 30 days, have you noticed any economic, financial or political news articles (from sources such as WSJ, Kiplinger, Financial Times, Bloomberg, etc.) that would be of interest to your clients?
- Photos: Were any photos taken from items #2 – #4 above? Make sure to include them in your press release.
- Posted by Lift Media Group